David Rockwell: 2023 Interior Design Hall of Fame Icon

“Chopin’s Ballade No. 3 in A-flat major,” David Rockwell replies when asked what he’s working on next. He is fresh off a private recital of George Gershwin’s Rhapsody in Blue, accompanied by a full orchestra (as well as notable guests Robert DeNiro, Whoopi Goldberg, and Jane Krakowski). The architect returned to classical piano lessons in 2016, picking up where he left off in childhood. In fact, at the Rockwell Group headquarters in New York, a former print room now serves as one of his practice studios. Just as Gershwin’s rhapsody has come to define the Jazz Age, the name David Rockwell has become virtually synonymous with the epitome of modern-day hospitality design. But his oeuvre extends far beyond restaurants and hotels.

“He manages to see the beauty in our diversity, using food, fabric, music, art, and design as his canvas to unite us all,” says restaurateur and Food Network personality Melba Wilson. She first worked with Rockwell 30 years ago on a proposed refresh of Minton’s Playhouse jazz club. More recently, as president of the New York City Hospitality Alliance, Wilson partnered with Rockwell Group on DineOut NYC, a 2020 initiative that developed a prototype of outdoor dining to keep restaurants throughout the boroughs—including her Melba’s in Harlem—in business during the early months of the pandemic. It’s one of the latest in a series of pro-bono projects instigated by Rockwell. Others include Stoop NYC, designing the annual Citymeals on Wheels fundraising event, and serving as the chairman of DIFFA for more than two decades.

“David is the opposite of the designer who is locked in a kind of hermetic, self-referential world,” states architecture critic Paul Goldberger, who has followed Rockwell from the beginning. “He’s interested in architecture as it relates to the human experience.” Rockwell applies that human-centered approach to the design process itself, engaging consultants with critical questions and inviting them to be a part of the conversation.

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He is known for bringing in unexpected creative collaborators—choreographers, for example. A culture of collaboration is also in effect every day at all three studios. “It’s the thing I appreciate most,” says Rockwell Group partner Shawn Sullivan, who has been with the firm 26 years. Partner Greg Keffer agrees: “It’s led to our cross-disciplinary approach—and to a plurality of personalities and talents experimenting.” Keffer is the partner in charge of the Spain office, led day-to-day by principal Eva Longoria, a Madrid native who interned at RG New York as a student. “We’re constantly trying to break the boundary to do something even more special,” says Longoria, who adds that her studio is 80 percent female architects and designers—the same majority as RG’s executive team.

Their most recent collaboration is the Johns Hopkins University Bloomberg Center, which opened in Washington in October. It’s RG’s first higher-education project. “We brought fresh eyes to creating opportunities for connectivity and spontaneous encounters,” the architect notes. Many firms lean into a practice area where they’ve found success. But Rockwell makes a point of exploring new territory, possibly a function of his trademark curiosity. Adds Bloomberg: “David has a rare combination of imaginative creativity, technical brilliance, and deep civic-mindedness.”

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